Our Process.

We help you build a robust pipeline of qualified leads by targeting your ideal customers, capturing their interest, and guiding them towards a purchase.

Here’s how our process works:

First, we take the time to understand who your ideal customers are. We look at demographics, interests, challenges they face, and more so that we can pinpoint the right people to target.

Next, we go where your ideal customers are. That means creating engaging ads and content and putting them in front of your target audience on the online channels they use most. This could be places like Google, Facebook, Instagram, or popular industry websites.

When people see your ads or content and show interest, we capture their information and turn them into leads. But we don’t stop there. We evaluate every lead to make sure they’re a good fit, and only pass along the ones who are most likely to become your customers.

For leads who aren’t ready to buy right away, we can stay in touch through targeted emails. This nurtures the relationship and keeps your business top of mind until they’re ready to make a purchase.

Throughout the entire process, we track the important data. This lets us see what tactics are working best to continually refine our approach, improve the quality of leads, and get you even better results over time.

Put simply, we bring you a consistent flow of high-quality potential customers, so your sales team can spend more time closing deals and less time hunting for leads. It’s a proven strategy that has helped businesses like yours grow and succeed. If you’re ready to connect with more of your ideal customers and take your business to the next level, we’re here to help.

“When looking for a marketing agency, I was truly looking for a partner and extension of our team and that’s exactly what I found. I love the collaborative relationship we have and am always excited to brainstorm and strategize with the team to help grow our business.”

Victor

MD, Ahadi Movers

FAQs

Everything you need to know about our services. Can’t find the answer you are looking for? Please chat to our team on Whatsapp.

Is Higanijulu right for your business?

Not every agency is a perfect fit for every business. At Higanijulu, we recognize this fact and strive to partner with clients who align with our approach and expertise.

So, who do we serve best?

1. Ready to Scale:

If you have already established product-market fit and have the fundamental elements in place, such as a website and a dedicated marketing budget, you’re in an excellent position to benefit from our services. We excel at helping businesses that are primed for growth and need a strategic partner to help them reach their full potential.

2. Collaborative

We believe that the key to success lies in a strong partnership between our agency and our clients. You bring your deep understanding of your business, while we contribute our expertise in digital marketing. We thrive on working with engaged, proactive clients who value open communication and collaboration. Together, we can achieve remarkable results.

3. Invested in Marketing

To run an effective growth campaign, we recommend a minimum ad spend of Ksh 50,000 per month. This level of investment allows our team to deploy a comprehensive strategy that includes targeted advertising, content creation, and ongoing optimization. By committing to a robust marketing budget, you demonstrate your dedication to sustainable growth and enable us to deliver the best possible results.

4. Sales support

The ability to act on leads is crucial. Do you have a sales team, a defined sales process, or a customer service team equipped to promptly follow up and convert leads into paying customers?

How long does it take to see results?

With lead generation, the time it takes to see results can vary depending on the complexity of the target audience, the quality of the leads generated, and other factors. However, we aim to start generating leads within the first month and continue to optimize our approach throughout the campaign to maximize results.

Will I be locked into a long term contract?

No, we don’t need a long-term contract. We’ll start with a three-month contract and then continue with a month-to-month agreement.

What's the next step?

From the three options below, pick the one that best fits your needs and we’ll help you take your business to the next level.

Schedule a Discovery Call

On that call, we’ll talk about your challenges, goals and figure out if we would make a good team – no strings attached.

Download Checklist

Is your lead generation strategy working — as it should be? Use this checklist to assess your lead generation efforts and identify areas for improvement.

The Growth Blog

If you’re just starting your research and want to learn more about lead generation, check out our blog for helpful articles and tips.